Competitive Advantage: Creating and Sustaining Superior Performance Michael E. Porter
Publisher: Free Press

Posted by Giorgio Martorell at 11:50 AM. Su segundo libro de estrategia, Competitive Advantage: Creating and Sustaining Superior Performance, publicado en 1985, va ya por su edición 38. The theory of competitive advantage was first postulated in Michael Porter's 1985 book, Competitive Advantage: Creating and Sustaining Superior Performance. The Competitive Advantage of Nations, 1990. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1985. Porter: Competitive Advantage: Creating and Sustaining Superior Performance. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, 1985. Or (2) to perform a value-creating activity that competitors cannot perform. Michael E.Porter whose best selling book, The Competitive Advantage: Creating and Sustaining Superior Performance. Competitive Advantage: Creating And Sustaining Superior Performance by Michael Porter was written in 1985 but it is still the main guide book for developing competitive advantage in a business. Taken from Michael Porter's classic - Competitive Advantage: Creating and Sustaining Superior Performance - it involves examining the various processes in a company which translates its inputs into outputs. Porter,Competitive Advantage Creating and Sustaining Superior Performance ISBN: 0684841460 | edition 1998 | PDF | 580 pages | 27 mbThe essential complement to the pathbreaking boo. The concept of a 'Value Chain' was first introduced by Michael Porter in his 1985 best-seller, 'Competitive Advantage: Creating and Sustaining Superior Performance'. If you like to read more about the value chain – you should read Michael E. Okay this was the normal company chain. Brand positioning model describes how to guide integrated marketing to maximize competitive advantages;; brand resonance model describes how to create intense, activity loyalty relationships with customers; and; brand value chain model describes how to trace the value creation process to better understand the financial impact of marketing .. Competition in Global Industries, 1986. This is loosely-based on the work by our HBS colleague, Dr. Competitive Advantage: Creating and Sustaining Superior Performance, 1985. Porter wrote a ground breaking textbook, Competitive Advantage: Creating and Sustaining Superior Performance.